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“Pietra Autentica”: the italian trademark for authentically natural stones

28 March 2015

CONFINDUSTRIA MARMOMACCHINE’s purpose in promoting PIETRA AUTENTICA – the trademark reserved to Italian producers of marbles, granites, travertines and authentically natural stones in general – is to re-launch and connote the value of the natural stone product and combat aggressive communication campaigns promoted by makers of other materials imitating truly genuine stone.

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